As we become more sophisticated digital marketers, it is easy to get enamored with all the cool things we can do to push our content to new eyeballs. Even saying it that way sounds crass. Here are some examples of cool things we can do, none of which are wrong to do per se: Put… Continue reading Don’t Forget to Humanize Your Brand
Tag: Digital Marketing
Likes are Cheap…in Growth Markets
I ran a social media experiment last week with a Facebook post targeted to business leaders in high-growth markets, such as India, China, Saudi Arabia, and the United Arab Emirates. I budgeted just $20 for this campaign and the results are fascinating. I targeted a list of countries, a slightly older audience than normal (30-65+), and some interests that… Continue reading Likes are Cheap…in Growth Markets
Digital Marketing in China
I am doing my best to learn about digital and content marketing in China. This is a huge, high-growth market, with a very different digital ecosystem than we have in the U.S. or in Europe. This post will just be the beginnings of what I am learning, and I am wide open to advice on… Continue reading Digital Marketing in China