Should I Use QR Codes for My Marketing Campaign?

No. I hate QR codes and rail against them whenever they come up, because no one scans QR codes. And yet we want to augment¬†physical experiences with digital information. Apparently my flat “no” isn’t nuanced enough for some, so here are a¬†few thoughts I’ve developed over years of begging people not to create them: If… Continue reading Should I Use QR Codes for My Marketing Campaign?