Should I Use QR Codes for My Marketing Campaign?

No. I hate QR codes and rail against them whenever they come up, because no one scans QR codes. And yet we want to augment physical experiences with digital information. Apparently my flat “no” isn’t nuanced enough for some, so here are a few thoughts I’ve developed over years of begging people not to create them: If… Continue reading Should I Use QR Codes for My Marketing Campaign?