As we become more sophisticated digital marketers, it is easy to get enamored with all the cool things we can do to push our content to new eyeballs. Even saying it that way sounds crass. Here are some examples of cool things we can do, none of which are wrong to do per se: Put… Continue reading Don’t Forget to Humanize Your Brand
Tag: social media
Likes are Cheap…in Growth Markets
I ran a social media experiment last week with a Facebook post targeted to business leaders in high-growth markets, such as India, China, Saudi Arabia, and the United Arab Emirates. I budgeted just $20 for this campaign and the results are fascinating. I targeted a list of countries, a slightly older audience than normal (30-65+), and some interests that… Continue reading Likes are Cheap…in Growth Markets
Sprout Social, First Impressions
I am experimenting with SproutSocial this week, and my overall reaction has been “wow, this is powerful.” It has great analytics capabilities, extensive monitoring tools, and the ability to schedule or queue posts. That last one, the Sprout Queue is pretty cool…it is built on the concepts started by BufferApp, and is a direct competitor to… Continue reading Sprout Social, First Impressions
Monitoring your brand online
“If you care about your customers, your product, or your reputation, you must monitor your brand online.” – Me, 2012 If you are responsible for a brand of any size, people are talking about their experience with you, your products, or your services. These conversations aren’t all public, but many of them are and you… Continue reading Monitoring your brand online
Find interesting content on Twitter
When you register for Twitter (a big assumption that you have – if not, get on that!), you are encouraged to find friends and topics that interest you and follow them. That is a good place to start, and you can read your stream/feed to see what those folks are saying. However, you will fairly… Continue reading Find interesting content on Twitter